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Why Are We In Love With Sports Cars?

Why do so many of us find sports cars irresistible? Few objects inspire the emotional attachment that sports cars do among auto enthusiasts. There are always dedicated fans of almost every technology, but sports car fans band together in clubs, spend a significant percentage of their free time preoccupied with their car, and [...]

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The Corners We Don’t Mind Cutting

It happens fairly often. About one customer in 50 steals from me.
But I’m not alone. Virtually every person I know who sells information products says they have the same experience.
No matter how good your product, no matter how much value you pile on, about two percent of your customers will order your product, [...]

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